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McCormick & Co.: Deploying Artificial Intelligence in New Product Development (Simplified Chinese version) |
作者姓名:Darren Meister; R. Chandrasekhar; |
商品類型:Case (Field) | 商品編號:W28193 |
出版日期:2022/03/31 | 內容長度:10 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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Designing Scotiabank’s Project Fusion: New Branch Onboarding Technologies |
作者姓名:Darren Meister, Pamela Ho |
商品類型:Case (Field) | 商品編號:W25248 |
出版日期:2021/10/09 | 內容長度:12 頁 |
In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and expertise to develop the final iteration of a new customer onboarding process. The new model developed for Scotiabank, one of Canada’s Big Six banks, was named Project Fusion. Working closely with cross-functional teams, the associate product manager was advising his product team on how to best proceed .....more
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Designing Scotiabank’s Project Fusion: New Branch Onboarding Technologies - Teaching Note |
作者姓名:Darren Meister, Pamela Ho |
商品類型: | 商品編號:W25249 |
出版日期:2021/10/09 | 內容長度:6 頁 |
Teaching note for product W25248.
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Philips: From Products to Platforms |
作者姓名:Darren Meister, Ramasastry Chandrasekhar |
商品類型:Case (Field) | 商品編號:W25545 |
出版日期:2021/10/09 | 內容長度:12 頁 |
In March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms. The CISO faced three managerial dilemmas: How could he transform the long-standing functional orientation at Philips into a multidisciplinary alignment? How could he ensure that Philips’s customer-facing .....more
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Philips: From Products to Platforms - Teaching Note |
作者姓名:Darren Meister, Ramasastry Chandrasekhar |
商品類型: | 商品編號:W25546 |
出版日期:2021/10/09 | 內容長度:8 頁 |
Teaching note for product W25545.
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Amazon Food: Biting into the Food Delivery Market in India |
作者姓名:Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua Delayco |
商品類型:Case (Pub Mat) | 商品編號:W25902 |
出版日期:2021/09/29 | 內容長度:14 頁 |
Amazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players in the food delivery business, were facing an all-time slump and that restaurants were seeking to move away from aggregators to create their own ordering platform. Zomato and Swiggy, a duopoly in the .....more
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Amazon Food: Biting into the Food Delivery Market in India - Teaching Note |
作者姓名:Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua Delayco |
| 商品編號:W25903 |
出版日期:2021/09/29 | 內容長度:19 頁 |
Teaching note for product W25902.
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development - Teaching Note |
作者姓名:Darren Meister, Ramasastry Chandrasekhar |
| 商品編號:W25510 |
出版日期:2021/09/03 | 內容長度:7 頁 |
Teaching note for product W25509.
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McCormick & Co.: Deploying Artificial Intelligence in New Product Development |
作者姓名:Darren Meister, Ramasastry Chandrasekhar |
商品類型:Case (Field) | 商品編號:W25509 |
出版日期:2021/09/03 | 內容長度:11 頁 |
In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial .....more
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SafeMotos: Scaling up Innovations in African Ride Hailing - Teaching Note |
作者姓名:Darren Meister; Ramasastry Chandrasekhar; |
商品類型: | 商品編號:8B20M182 |
出版日期:2020/10/28 | 內容長度:6 頁 |
Teaching note for product 9B20M182.
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